Piloting circular economy design principles in product development
More than 80% of a product’s environmental impact is determined at the design stage. Waste and pollution do not exist by accident, they are the result of design decisions.
By piloting design principles across different projects, we support Electrolux in their aspiration of keeping products and resources in the loop. Our careful research and analysis help optimize product design for circularity, making it practically viable to harness value from goods and services.